A must-have for entrepreneurs who want a guide on how to use PR. With so much conflicting information out there, it’s hard to know what to do first. How do you reach out to the media? What are the “do’s” and “don’ts” for interacting on social media? What are things you should know about building a brand?
In The Little Book of Big PR, Jennefer Witter shares her expertise in a style that’s simple enough for beginners, and expert enough for established business owners looking for quick tips.
Witter runs her own agency and knows what works and what doesn’t when it comes to dealing with the media. Unlike some “experts” who give very generalized information, she isn’t shy about speaking candidly about missteps and how to avoid them. She also includes case studies to show what other have done.
Chapters include, Selecting a PR Agency, Social Media, Self-Branding, Media Relations, Speaking Engagements and Networking. There’s something here for every business owner to learn from. Deceptively simple, this book packs a huge punch when it comes to understanding the world of PR.
Entrepreneurs, particularly solopreneurs who are juggling it all on their own, would particularly benefit from Jennefer Witter’s words of wisdom. (Received a review copy.)