My rating: 5 of 5 stars
There are a lot of advantages to running a small business over a larger one, though often small business owners may feel overwhelmed when they try to keep up with the big players. The Art of War for Small Business by Becky Sheetz-Runkle, uses “The Art of War” by Sun Tzu as its inspiration.
Sheetz-Runkle is experienced in martial arts and in business leadership, and she lends her expertise to this guide for the small business owner.
Included in her book are 12 lessons, which include directives on how to understand your market, how to understand your competition, how to build alliances and how to maintain your focus.
She’s also added examples of various successful businesses such as Five Guys, Wegmans, Samuel Adams and Paychex.
At the conclusion she’s listed key themes from The Art of War, and tied them back to actions the small business owners can take as they grow their companies. This is a reference book that readers will refer to over and over again, since these lessons are as timeless as Sun Tzu’s classic. (Received a review copy.)